Friday, May 15, 2015

Factors Contributing To Emergence Of Hotel Discounts

By Tammie Caldwell


Before reaching the consumer a good or services has to go through a series of organizations, individuals, information and resources that transform it from raw product to actual consumer goods or services. Any reduction in the set basic price at any stage of this transition is called a discount. In a hotel setting there are both goods and services offered and this means that like any other business, hotel discounts are bound to happen.

An establishment offering lodging, guest services and meals is referred to as a hotel, but to fully attain this name, the establishment in question must contain a minimum of six letting bedrooms. At least half of this should come with private bathroom facilities. It should also have a restaurant section for food and this automatically is accompanied by a kitchen. For this reason the industry offers both goods and services directly to the consumer.

A hotel, offering both goods and services may offer price reductions for various reasons. One of the reasons is to clear out of date stock. This is because the hotels purchase most products in high amounts, they might go bad and this is not good for business, for this reason they can offer a discount which will cause an increase in the number of people coming in the hotel. By doing this they avoid losses and make a large number of sales.

It may offer discounts to introduce a new product they just launched it may be a new dish or a swimming pool or new accommodation. This means that many people will get to try it and give Valuable feedback. This will also cause more and more people to come in since many people are talking about it.

In every business there are the major customers, this people either make high number of purchases or bring in more profits or they have been with the business since it started. This people are considered to be valuable to the business. In hotels the case is the same and there are discounts made specifically for this people as rewards for their loyalty.

A new establishment wants to make new customers fast. They offer discounts on products to lure them into their circle. This is because people will run towards the cheaper option. The management then decides what kind of discount will be imposed and the duration it will span. This tactic allows the business to thrive in a new environment.

New leadership taking up the management of the hotel can be a reason to offer a discount. This shows the customers that you as the management are willing to change things around. Especially if the outgoing management was incompetent. Offering a discount helps you start over and even make new customers.

In the festive seasons, the hospitality industry is usually blooming since every human being wants to go for holiday. The competition becomes very steep and hotels have to come up with well thought through discounts to be able to have a share of this pie. Discounts in business have always been there and they will continue becoming popular this is because human beings are easily swayed towards the cheap.




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